Responsible for creating and crafting strategic content, and engaging target audiences on multiple university social media channels

• Manage the daily operations of key social media platforms, including Facebook, X (Twitter), Instagram, LinkedIn, and YouTube
• Monitor trends, tools, and emerging platforms to keep the university's digital presence current and competitive
• Provide leadership and guidance to departmental social media coordinators and student interns to ensure brand consistency and effective execution across accounts.
• Plan and execute paid and organic social media campaigns in collaboration with the strategic marketing team to drive engagement, reach, and conversions.
• Create, curate, and manage original, high-quality content (including images, videos, written and audio content) tailored to each social media platform.
• Develop and maintain editorial calendars to ensure consistent and timely posting across all managed accounts.
• Collaborate with internal departments and university stakeholders to source and generate relevant content.
• Ensure all social media content and campaigns adheres to the university's brand standards, style guidelines, and tone of voice.
• Initiate and participate in online conversations to build and maintain a strong community presence by responding to comments, questions, or messages in a timely and professional manner
• Resolve issues or inquiries raised through social media channels in collaboration with appropriate departments when necessary
• Analyze and report on performance metrics across all social media platforms to evaluate engagement, reach, and overall campaign effectiveness.
• Use data insights to inform content optimization and strategic adjustments aimed at improving outcomes.
• Prepare and present regular reports on key performance indicators (KPIs), including audience growth, campaign performance, and return on investment (ROI).

Education:

• Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.

Experience:

• 3 years of experience in a social media management

Certifications or Licenses:

• None

• Proven expertise in managing multiple social media platforms and creating engaging, high-impact content.
• Strong writing, editing, and verbal communication skills.
• Proficient in using social media analytics and management tools to track performance and optimize strategy.
• Creative and strategic thinker with strong analytical capabilities.
• Excellent organizational skills and a keen attention to detail.
• Ability to collaborate effectively in a fast-paced, team-oriented environment.
• Experience in planning and executing paid social media campaigns.
• Familiarity with graphic design and video editing software

Physical:

• Must be able to work effectively in shared office spaces and maintain focus in a collaborative environment.
• Ability to sit or stand for extended periods and perform repetitive tasks such as typing or data entry.
• Standard office environment with regular use of computers 

Environmental:

• Must be able to perform effectively in a high-impact, fast-paced setting with frequent deadlines and shifting priorities.
• May require occasional evening or weekend work to support events, campaigns, or time-sensitive communications