Manages the marketing strategies, marketing communications, public relations activities, and any activities associated with the development and promotion of marketing and public relations publications, campaigns, and projects. 

·       Responsible for planning and managing a contemporary, comprehensive, and proactive marketing and communication's strategy.
·       Leads others in brainstorming, strategy, content creation, community management, reporting, and analysis.
·       Oversees all communications, to include but not limited to print, spoken, electronic, and social media by creating compelling and dynamic content. 
·       Manages the creation of visual assets to ensure the university's strategic priorities are communicated well.  
·       Directs advertising campaigns to include negotiating ad buys and other marketing pieces.
·       Assists in the formulation, interpretation, and evaluation of policies and procedures.
·       Supervises staff, to include but not limited to hiring, training, evaluating performance and disciplining.
·       Performs various duties as needed to successfully fulfill the function of the position.

Education:

Required:  Bachelor's degree in Communications, Marketing, Public Relations, or related field.

Equivalency/Substitution:  Will accept 48 months of related experience in lieu of the Bachelor's degree for a total of 96 months related experience.

Experience:

Required:  48 months in marketing, public relations, communications or related experience.

Certifications or Licenses:

·       None

·       Well-versed in copy writing, graphic design, new media, brand management
·       Digitally fluent and comfortable learning new digital technologies
·       Demonstrated knowledge of historically proven media/communications tactics
·       Strong initiative to solve problems
·       Ability to work well with interdepartmental teams and initiatives
·       Detail oriented for accuracy of data and information
·       Highly organized and ability to handle multiple projects and meet deadlines
·       Ability to supervise staff and communicate directions and expectations effectively

Physical:
Must be able to communicate effectively and sit for prolonged periods. Ability to engage in repetitive motions.  Use of a computer.

Environmental:
Standard Office Environment.  Frequent exposure to pressure caused by deadlines and busy periods. Ability to work effectively with a wide range of constituencies.  Requires contact with other departments and University officials.