14211

Active / Approved

WEOKIE Federal Credit Union:

1

$18.00

$22.00

$0.00

Kari Roop

karir@weokie.org

https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=20392e48-33d4-4761-9b64-40e5b4aead3f&ccId=9200145068927_2&type=JS&lang=en_US&jobId=453168

No

Yes

Yes

No

M-F 8am-5pm

40

Yes

04/30/2023

BASIC FUNCTION 

The Marketing Specialist executes and/or assists others in the implementation of marketing strategies and objectives for mid‐level and recurring marketing campaigns, projects and programs for specific products, services, and business units at the credit union.

 

 MAJOR ACTIVITIES 

1) Conceptualizes, researches, coordinates and develops mid‐level and ongoing marketing/advertising campaigns and/or action plans for specific products and/or services using data to target various age demographics and target markets while ensuring initiatives are results‐driven, accomplish corporate goals, and align with the credit union’s brand strategy and voice.  Creates the design and publication of a wide variety of small to complex mid-scale artwork, including print, digital, and animated graphics. Ensures proper policies, procedures, risk mitigation activities, and operating controls are followed.  Reports gaps in policies, procedures, and operating controls to leadership to ensure member impact and risk is mitigated. 

( 2) Ensures a successful, on‐time, within budget and on‐strategy execution (i.e. aligns with corporate goals, the credit union’s brand strategy and voice) of marketing action plans, campaigns, projects and/or programs: objectives, strategies and tactics are all fully integrated into programs and materials (i.e. print, outdoor advertising, radio, TV, merchandising, website, digital ads, emails, etc.), timelines are developed and managed, budgets are developed and reconciled, metrics are established and met, and tracking is in place to ensure initiatives are results‐driven. 

3) Writes high‐impacting, brand‐compelling, and differentiated content for marketing and communication‐related materials, such as, but not limited to, ads, direct mail/email, web content, brochures, flyers, point‐of‐sale merchandising, member testimonials, etc. and collaborates in the design and development of produced pieces/campaigns. 

4) Other duties as assigned, such as – but not limited to – managing brochures, member testimonials, and premium items, and assisting other team members with coordination of campaigns and events.

 

 CRITICAL RESULTS 

1) Goals and objectives assigned to the Marketing Specialist for products, services, relationships per member, and specific market goals are achieved. 

2) Budgets are effectively managed and measurement systems are in place and used to quantify the overall return on investment for credit union marketing programs and initiatives that are under the Marketing Specialist’s supervision. 

3) Key projects, priorities, and goals are executed in a timely, efficient and productive manner while adhering to department and organizational‐established processes and procedures. 

4) The integrity of the credit union brand is effectively communicated internally and among desired target audiences consistently. 

5) Marketing content is brand relevant, timely, accurate and effective. 

6) A high standard of service to internal and external stakeholders is consistently met. 

7) Effectively utilizes available technology to enhance and maximize campaign and project results. 

8) All activities are efficiently conducted, generally error free, and are completed following the appropriate policies, procedures, operational controls, and compliance controls. 

9) Losses, errors, and risks are controlled and mitigated by adhering to all applicable policies and procedures. 

QUALIFICATIONS A. Specialized or Technical Knowledge and Skills: 1) At least a Bachelor’s (BA/BS) Degree in Marketing or Advertising and three years of on the job experience; or, 8 years of equivalent experience with technical expertise in the following disciplines: marketing, communication, advertising, promotion, branding, member/market research, digital marketing, using data for marketing, project management, and copywriting. 2) Has a broad marketing background with experience across multiple disciplines and channels (i.e., advertising, media, online/digital, direct, social media) specifically in direct‐to‐customer. 3) Demonstrates a history of successfully executing multiple mid‐level marketing campaigns and programs with measurable return on results and can demonstrate project, process, and vendor management that led to those results. Prepress and print production experience. 4) Strong experience using the following software programs: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Flash, Adobe Acrobat and CRM software. 5) Demonstrates the ability to thrive and succeed in a dynamic and fast‐paced, and high‐energy environment: can manage multiple campaigns, events and/or projects while consistently ensuring the credit union’s brand integrity while working with multiple and shifting priorities, which sometimes can be conflicting. 6) Have superior organization skills and the ability to work both independently and within a team environment as a proven team contributor with minimal supervision. 7) Excellent organizational skills and the ability to work independently and multi‐task with minimal supervision, while effectively identifying, organizing and prioritizing multiple projects. 8) Appropriately responds to constructive feedback. B. Behavioral Competencies: Behavioral competencies are the skills and personal characteristics that an individual should possess in order to be successful in this position. 1) Core Competencies: Core competencies are consistent for all positions across the organization and are aligned with WPCU’s core values. a) Member Focus (internal and external): Builds member confidence, is committed to increasing member satisfaction, sets achievable member expectations, assumes responsibility for solving member problems, ensures commitments to members are met, solicits opinions and ideas from members, responds to internal members. b) Dependability: Meets commitments, works independently, accepts accountability, handles change, sets personal standards, stays focused under pressure, and meets attendance/punctuality requirements. c) Integrity/Ethics: Deals with others in a straightforward and honest manner, is accountable for actions, maintains confidentiality, supports company values, conveys good news and bad. 2) Job Specific Competencies: The position requires a well‐rounded and level‐headed individual who is able to maintain composure in a variety of situations. The following stand out among a long list of behavioral competencies for this position: a) Job Knowledge: Understands duties and responsibilities, has necessary job knowledge, has necessary technical skills, understands company mission/values, keeps job knowledge current, is in command of critical issues. b) Decision Making/Judgment: Recognized problems and responds, systematically gathers information, sorts through complex issues, seeks input from others, addresses root causes of issues, makes timely decisions, can make difficult decisions, uses consensus when possible, and communicates decisions to others. c) Productivity: Manages a fair workload, volunteers for additional work, prioritizes tasks, develops good work procedures, manages time well, handles information flow. d) Quality: Is attentive to detail and accuracy, is committed to excellence, looks for improvements continuously, monitors quality levels, finds root cause of quality problems, owns/acts on quality problems. e) Interpersonal Skills: Has good listening skills, builds strong relationships, is flexible/open‐ minded, negotiates effectively, solicits performance feedback and handles constructive criticism C. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand; walk; sit and talk or hear. The employee must occasionally lift and/or move up to 25 pounds. D. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The worker is not substantially exposed to adverse environmental conditions. The noise level in the work environment is usually moderate.

03/29/2023

03/30/2023

10.7.60.7